guides
First Customers hubLaunch on Product Hunt and Hacker News
By Edmund Yong12 min read
A launch is not a business model.
Product Hunt and Hacker News can create useful attention, but the real value is feedback, questions, trials, objections, and follow-up. If nobody can try the product, launch later.
Launch For Learning
Do not build a launch around rank chasing. Build it around what happens after someone clicks, comments, signs up, or asks a hard question.
Direct Answer
Use this guide when you have a tryable product, demo, or clear artifact that a stranger can inspect today.
Do not use it for ideas only, vague waitlists, landing pages with no product, or launches where you cannot respond to comments.
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