guides
First Customers hubFind Buyers on LinkedIn
By Edmund Yong13 min read
LinkedIn works best when the buyer is identifiable.
If you can name the job title, company type, industry, trigger event, or workflow owner, LinkedIn can help you find people close to the pain. If you cannot name the buyer yet, start with the Channel Picker or customer interviews first.
Do Not Pitch In The First Message
The first goal is context. A good LinkedIn sprint earns small replies from qualified buyers before asking for a demo, call, trial, or payment.
Direct Answer
Use this guide for B2B SaaS, AI workflow tools, devtools with business buyers, professional services, and products where buyers can be found by role or company.
Do not use it for broad consumer apps, hobby products, or products where you cannot explain who has the pain in one sentence.
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